People Think Twitter Bros Are A Nuisance and Usually Not Smart–But that’s what you must learn from them

I used to hate Twitter, bros. You’d know this if you’d been following me for a while.

Since Erica Schneider called them out for their cold-shower-mega-template-bs, I became even more vocal in supporting criticisms against them.

Erica’s tweet went so viral that people shared it on LinkedIn, and it continued making the numbers.

Why?

Because people hated them for their unintelligent, sneaky, boring, and even manipulative content.

99% of people don’t know this. 99% of people don’t know that.

But then, despite all these, something surprised me.

• One of the guys I considered the Chief-Twitter-Bro gets Podcast invitations from popular show hosts these days. They want him to talk about how he built his 6 figure business as an 18yr old.

• Another one released his earning reports– he’s making about $10k from his newsletter alone.

• Another one made $2k in one day by selling a 20 mins consultation. He said he didn’t expect people would pay for it. He just tried.

What does this teach us? Eh?

Twitter bros are a nuisance, scrappy, and usually not smart– but that’s exactly what works for them. Here is proof:

• Smart people overthink, Twitter bros don’t: Smart people like you and me, especially in content marketing, often overthink basic things. I know many of my peers who want to build a personal brand. If you’re like them, you worry too much about what you will post; how to post it? What if people don’t like it? Etc. That’s why you never truly get things done. Twitter bros are not smart; they don’t overthink. They just think about it and do it.

• Twitter bros don’t care what people say about them: Friend, Twitter bros don’t care what people would say. They don’t sit around crafting a super-intelligent hook for their thread. They use the same 99% of people who don't know X hook and still get 100s of likes, 100s of people still comment and RT to get their media assets. Twitter bros know that this hook and tactic work and use it to the fullest. If you can live your life without bothering what people would say about you, you’ve already conquered life

• Intelligent people look for Slack communities; Twitter bros create mastermind groups: Talk about content marketing communities, and we talk about Superpath or Peak freelance. Twitter bros don’t have all of that. They have a small mastermind group (usually 5-10), sharing ideas and motivating each other just to do it. They promote each other in their threads and refer each other to opportunities.

• Twitter bros are consistent because they don’t chase new ideas daily: Intelligent people want to tweet what no one ever said. Smart people want to post a tweet that goes viral every day. That way, they spend their days, weeks, and months looking for bright new shiny ideas. They will post the same Steve Jobs marketing video people have shared 1 million times. They will post the same thread of “best books to read in 2023” that people have written tiredly. They know you can’t write a banger post every day, but you can show up every day with a 1% improvement.

• They are confident in their skills even though people think they have none: I've seen Twitter bros use the "framing effect" better than most marketers. I've seen Twitter bros write article intros better than content writers. Twitter bros don't get mushed up in theory, they learn and apply, and once they do, they don't cave in or get in their own way; they promote it confidently and take feedback. If a Twitter bro helps someone earn $1 online, they will do a case study. People hate them for it, but it works for them.

Twitter bros are realists.

They know what works and what doesn't.

They make a lot of noise on Twitter, but they don't get lost in the noise.

They drop their thread and go back to working on the next one.

If you are still reading, I want you to take a leaf from Twitter bros’ book. Be confident, be consistent, don't overthink, be practical, ignore what people would say, do what needs to be done, and ignore the noise.

You don't need to be another Albert Einstein to share your ideas. As long as something seems logical and reasonable to you, do it. It might be helpful to a lot of people.

You don't have to be a Twitter bro, but you can learn from them.