How To Get Comfortable On LinkedIn in Four Baby Steps.

Friend,

We all want to do more with less, don’t we?

You’d love to sign more freelance opportunities without spending 100 hours

• pitching,

• crafting personalised emails

• and networking.

Won’t you?

I’ve lived that life before—my first full-time role was pitched to me on LinkedIn.

Imagine reposting a content with a short caption and a founder emailed you asking if you’d love to work with him. Sounds too good to be true, right? I thought so too.

At first, I imagined getting scammed, but the payment started coming in 🤪. And it was a fulfilling job.

I don’t need to tell you that LinkedIn is where the good stuff happens. Question is how do we break in?

• It’s full of people who look like your college professors (aka SMEs). Say one BS and you’re done.

• Impostor syndrome- You know how the story goes.

• Not knowing what to post. Like really what should I post?

But, if my experience is something to go by, the ROI is bigger than the obstacles.

So, if you want to explore LinkedIn but posting mega-dua-lipa-carousels feels overwhelming for you.

Here are Four Baby Steps To Get Comfortable On LinkedIn.

1. Write thoughtful comments

Posting thoughtful comments is the easiest way to start engaging with your LinkedIn network. Because all you have to do is read a post and then leave a comment.

It's quick, it's simple, and it's low risk! Plus, when you leave a comment, everyone in your network can see it and might even interact with it!

And here's the best part:

You don't have to be a genius to leave a good comment.

• Read the post

• Agree (or disagree)

• Say why you agree or disagree

• Ask a related question to move the conversation

• Rinse & repeat

Take this example:

As you start leaving comments and realise that no one is going to attack you with a flamethrower for not being Einstein, you'll gain more confidence and start leaving even more comments.

You can then merge three high-performing comments into one weekly post. That’s what I plan to start doing 🤫

2. Tag people in your comments

Do you ever leave a great comment on a popular account's post, but it seems to disappear into the abyss of endless comments? Well, fear not, because tagging is here to save the day!

When you tag a person or account in your comment, it's like giving them a personal notification that says, "Hey, check out my awesome comment!" This can help you stand out from the sea of comments and get noticed by the account. Plus, it can lead to even more conversation and engagement!

Notice how I tagged Mariano in a comment to his post.

And I got a reply.

You can also tag your friends or anyone you've had a similar conversation with in the past. This way, you're inviting more people to join in on the conversation and share their thoughts. And more engagement means more visibility for your account!

So, next time you leave a killer comment, don't let it get lost in the shuffle. Tag someone and watch the conversation unfold!

3. Share personal fun things you’re doing.

Andy Krestodina said it right-

“People in Search are looking for information. People on Social (e.g Twitter & LinkedIn) are bored.”

Think about it: have you ever opened up LinkedIn with the intention of learning something new? Probably not.

So, sharing something personal and fun is a great way to unburden yourself from the pressure of posting “best tips and mega-guides”.

That’s why I shared my pancake story (If you laugh you’re cancelled 😡)

I’m trying again this weekend- Would be dope.

4. Post memes

Sharing memes is a fun and creative way to grab people's attention and make them laugh. And the best part is, you can still use memes to educate and inform your audience!

For example, you could create a meme that explains a complex topic in a simple and humorous way. Not only will it be more entertaining than a dry, text-heavy post, but it will also make the information more memorable for your audience.

And if you're worried about memes being too silly for a professional platform like LinkedIn, don't be! I shared this meme 😀 on Tuesday and got engagement and even led to new connection requests and profile views.

So, keep sharing those fun and educational memes! It’s a great way to establish yourself on LinkedIn.

And there you have it my friend! Four simple steps to share your experience on LinkedIn without the fear of being called a fraud.

These steps are effective because

• They are low-cost (you don’t need extensive hours of research)

• They increase engagement

• You’ll gain More connections

• They signal to the algorithm that you’re offering something of value.

• You’d have more confidence to hit publish often.

Happy LinkedIning.

See you again next week.