I will try selling content repurposing as a service without spending a dime.

Hi friend,
I hope this letter finds you well.

Can you make passive income by helping companies repurpose their content? I think we can.

I’ve never done it before, but I have a logical idea. And I’d like to experiment next week, see how it goes and report back to you.

You can follow along and share ideas or questions with me.

Here’s my plan:

How To Sell Content Repurposing As a Service.

Strategy: My plan to achieve a goal. In this case, a business goal.

So let’s start with a mission: My content repurposing service is how SaaS content marketing teams generate more impressions and establish social media presence with their existing content.

My strategy is to use your content repurposing service to help SaaS content marketing teams simplify content repurposing on LinkedIn to generate more impressions and establish social media presence without increasing overhead.

Yeah, not perfect– but something like that.

My business goal is to generate at least $1000/month from helping SaaS content marketing teams execute content repurposing on LinkedIn.

Skills: The knowledge, experience, and execution skills I need

I’ll use the following skills:

1. Content marketing skills: I'll demonstrate that I know exactly how my content repurposing service fits my prospect’s content strategy. This involves

   1. Having a clear understanding of the pros and cons of repurposing content.

   2. Being able to recycle posts in the most efficient way possible.

   3. Knowing what to look for when recycling posts for social media.

2. Cold pitching skills

3. Copywriting skills: I would use my copywriting techniques to write copy that sells on social media

4. Design skills: I’ll use my design skills to turn written content into content assets that steal attention on social media.

Tools/System: I’ll use the following Software, Templates, and frameworks

1. SalesQL for email capture

2. Figma/Canva for content design

3. Social media copywriting frameworks

4. Colorpick Eyedropper and Coolors to recreate the target brand’s theme.

5. Figma, Canva, Contentdrip, or Venngage to find design templates and create carousel visual assets for free.

6. Pinterest for inspiration so I don’t create similar content for different brands.

Lock and load. Let’s begin!

Source

I’ll follow the steps below to create a visual asset like this for SaaS brands (I designed this one last week 🙂)

Step 1: Find My Customers

I’ll prefer to offer my content repurposing service to brands already invested in content marketing.

Why? Because I don't need a hard sell to convert them. So, how will I find brands that are already doing content marketing? Simple

1. Check if they have the following assets on their website

1. A newsletter opt-in form

2. An e-book lead magnet

3. Gated content

4. Webinar, etc.

5. Blog posts (BOFU and MOFU)

Funny Tip: Because a brand does blogging doesn’t mean they’re doing content marketing, so look beyond blog posts.

2. Check their team size

The big guns like Gong and Salesforce are not my customers. Small content teams are; ideally, any team of 1-10 doing content marketing.

Why?

Because they are already investing in content marketing and would love to scale their effort without adding more work for their internal team.

So, I’ll search companies on LinkedIn. Company search on LinkedIn can be tricky, so you can use the URL below (if you follow along):

“https://www.linkedin.com/search/results/companies/”

Filter by industry and choose the company size.

3. Check their financial status (bonus)

Just to be sure I am working with companies who have the budget, I’ll prioritize SaaS brands that have secured pre-seed funding. I’ll look this up on LinkedIn or public directories. Or type the company name and filter by the news. Or Google their name and write funding.

Step 2: Choose what to pitch

“Content marketing is an endurance sport,” Andy Crestodina said. And content teams must learn to be efficient in their efforts. That’s where I come in. As a content repurposing “Guru,” my job is to help that small content team become resourceful and opportunistic.

• Spot content opportunities within their organization they are too busy to spot

• Make their resources 10x more resourceful without increasing input

Here’s how

1. Turn listicle blog posts into infographics

2. Turn E-book charts and data into a Slideshare

3. Turn listicles into infographics

4. Create carousels from expert roundup posts

You can find more content repurposing ideas here.

Step 3: Write my post

Let’s say I’m creating a LinkedIn carousel

1. I read a long blog post

2. Extract 3 - 5 themes from the post

3. Write a short script for each theme (keeping it around 250-300 words)

4. Write my headline using the MI-MA framework. MInimize the risk. MAximize the benefit. You know, How To Do X Without Y.

5. Change the tone. I want a social media post to be fun, funny, engaging, and entertaining. I’ll use ChatGPT for this.

Step 5: I’ll design my post

1. Find a design template

   1. Search LinkedIn carousels on the Figma community or Canva

   2. You can also use ContentDrips carousel maker

2. Create brand colors & themes

   1. Install ColorPick eyedropper and click the extension to discover any colour

   2. Create a color palette & brand them on Coolors.co. Just add the first color and hit space.

   3. Copy the color codes into your design template.

3. Paste the script into the carousel pages. Aim for 15 pages maximum at 20 words/page. Edit the text and make it visually appealing.

4. Don’t waste time finding fonts. Use Montserrat ExtraBold for headers and Lato in the body text. Or you can just use the one on the template.

5. Don’t forget to use a CTA on the last slide.

Step 6: Pitch your service

1. Find emails with SalesQL

   1. Install the SalesQL plugin to find 50 emails for free.

   2. Open LinkedIn and navigate to the company page

   3. Click “people”

   4. Find the founder’s profile

   5. Open their page

   6. Click SalesQL to reveal their email address and copy the email

2.  Write a personalized cold email

I’ve talked about writing cold emails here.

1. I’ll research the brand to check if they’ve recently hit a milestone, launched a new feature, etc.

2. Tailor my discovery to a current event such as the beginning of Q2, the end of Q1, etc.

3. Write a catchy headline. The following headlines work for me all the time:

• “Your 2022 Growth Research Ebook”

• “New Content Opportunities For [insert brand name]’s Blog”

4. Write the email body. I’ll be straightforward and clear. LinkedIn content repurposing is just becoming popular, don’t say you can help them gain 1 million new followers. Don’t say you can increase their whatever by 369.99%; you know how people do it. I’d send an email like this:

Hi there, David

I read your latest blog post about XYZ. I think the idea that ABC does QRS is brilliant. I couldn’t stop thinking about how well people might receive the idea on LinkedIn. That’s why I designed this 15-page carousel for you. I considered your brand's color, icon, tone, and preferred visual assets to create a cohesive and effective design.

I’ve just added content repurposing to my content marketing services suite. I would love to help you establish a strong voice on social media and drive clicks without increasing overhead.

I would love to hear your thoughts on the carousel and whether it's something you'd be interested in pursuing on an ongoing basis within your budget.

Have a great day.

5. Send & move to the next prospect.

That's it, simple, straightforward, and logical–or not, Lol. So, if you’d love to follow this process, please send a comment, and I’ll reach out.

Wish me luck!